T H E S I G N A T U R E C O U R S E
Handbag Designer 101 Masterclass
Want to learn how to be a handbag designer, launch your handbag brand, or improve your current handbag business? Learn from the industry’s most trusted mentor — in the format that fits you.
C H O O S E Y O U R P A T H
Three ways to learn
W H O I T ’ S F O R
Wherever you are in your journey
F O R T H E A S P I R I N G D E S I G N E R
You have the sketches and the drive. Learn how to turn them into a real collection.
F O R T H E L A U N C H I N G B R A N D
You’re ready to go to market. Learn how to price, produce, and sell.
F O R T H E G R O W I N G B U S I N E S S
You’re already selling. Learn what it takes toreach the next level.
W H A T Y O U ’L L L E A R N
The 10-step complete roadmap
01: Handbag Entrepreneurship 101
02: Understanding Your Handbag Customer
03: Marketing, Merchandising & Competition
04: Designing Your Bags for Profit
05: How to Design Bags That Sell
06: Why You Should Iterate Your Bag, Again
07: Business Planning for Your Bag Brand
08: Handbag Resource & Strategy Guide
09: Creative Ways to Get Your Bag Noticed
10: Your How-To Make a Bag Guide
Y O U R T E A C H E R
Learn from the Handbag Fairy Godmother
Emily Blumenthal is the author of Handbag Designer 101, which has sold over 50,000 copies, and founder of The Independent Handbag Designer Awards. She is a Professor of Entrepreneurship at the Fashion Institute of Technology, has taught at LIM College and Parsons The New School for Design, and mentors designers through the Signal Brands incubator.
Emily teaching at the Signal Brands Handbag Designer Incubator
S T A R T T O D A Y
Your handbag brand starts here
Handbag Industry Expert
E X P L O R E