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Get a certificate by completing the program.


In the Handbag Designer 101 Masterclass, from sketch to sample to sale, Handbag Fairy Godmother, Emily Blumenthal will teach you how to skip steps and save money in the learning curve in creating a handbag, as well as provide insight on how to grow your current brand. Throughout this extensive 10-class program, you will learn how to understand the needs, and wants of your customers, how to design a handbag that they will buy from you again and again from Direct-to-Consumer, and how to present and sell successfully to retail stores. For this second class, we will be discussing the CASM: CUSTOMER, AGONY, SOLUTION, & MONETIZE. Achieving a thriving brand hinges on comprehending your customers. Before product development, it is imperative to grasp their requirements, desires, and lifestyles. This understanding fosters trust, ensuring repeated engagement and loyalty from your customer base. Whether you have had dreams of designing a handbag and need some direction, or already have a handbag brand and could use some guidance, the Handbag Designer 101 Masterclass will set you up for success, give you the tools to stand out as a brand to watch in the industry and become the creator of the next "it bag." Handbag Designer 101 Masterclass is created by Emily Blumenthal, Author and Host of the "Handbag Designer 101 Podcast." She is also a Professor of Entrepreneurship at the Fashion Institute of Merchandising. Her dedication and twenty-plus years in the industry have prompted collaborations between emerging talent she discovered and brands like Swarovski, Timberland, and Kate Spade, as well as with retailers like Saks Fifth Avenue, Bloomingdale’s, QVC, and Macy’s. * Suggested reading: The Purple Cow by Seth Godin

You can also join this program via the mobile app.

Masterclass Overview

Check Plans For Details

Handbag Designer 101 Masterclass Course, $299.00

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