HANDBAG INDUSTRY EXPERT
After 15 years of building The Handbag Awards, I created The It Bag as a powerful new platform to spotlight true innovation and fresh talent in handbag design—especially following the overwhelming success of our Audience Fan Favorite tradeshow installations. I’ve thoughtfully developed this program to give buyers an experience that feels more like shopping the handbag floor at Saks than walking a traditional trade show booth, and for designers to be highlighted for discovery and brand growth.
The It Bag is a curated showcase of the most exciting independent and emerging handbag designers, designed to be a destination where buyers can instantly envision your bags in their stores—and where you can present your absolute bestsellers, offering you premium visibility in one of the most highly trafficked areas of NY NOW. If you want to grow your retail footprint, here is your opportunity to do so.
NY NOW is the premier wholesale market for brands and designers to connect with influential retailers, buyers, and tastemakers from across the globe. Held twice a year in the heart of New York City, this iconic tradeshow offers an unmatched platform to showcase your products in categories like home, lifestyle, gift, jewelry, handbags, accessories, and more. With thousands of top retailers, from high-end boutiques to major department stores, are attending to discover what’s next. NY NOW is where emerging trends take root and lasting business relationships begin.
Why Apply?
* Gain access to an exclusive online community for networking and expert advice
* Participate in a dedicated webinar to prepare for the upcoming market
* Benefit from marketing features on NY NOW's social media platforms and direct outreach to retailers and editors in their respective networks.
* Receive 1-on-1 feedback from me, including additional marketing opportunities through my network
* Guest opportunity on Handbag Designer 101 Podcast
EXHIBITOR PACKAGE:
Single Designer Package
* 80 sq. ft (2) Shelving units (Shelf dimensions: 14” D x 43” W x 85” H x 2)
* (1) Table (Table Dimensions: 23.6” D x 39.7” W x 28.7” H)
* 1 White Contoured Chair
* (1) Parcan Light Carpet Flooring
* Price: $4,459
Shared Designer Package
* 40 sq. ft (1) Shelving units per brand (Shelf dimensions: 14” D x 43” W x 85” H x 1)
* (1) Parcan Light Carpet Flooring
* 1 White Contoured Chair for each designer
* (1) Table shared between 2 designers (Table Dimensions: 23.6” D x 39.7” W x 28.7” H shared between 2 designers)
* Shared Price: $2,979 (if being split by two brands)
Eligibility:
This opportunity is open to independent handbag brands and emerging designers who want to showcase their work to a global audience of tastemakers and retailers.
Spots are limited and curated carefully, so we encourage you to apply early. The application deadline is June 13th, and space is limited and filling up fast.
Applications are reviewed on a rolling first-come, first-served basis.